#Manierdevour how to

The irony being the Hera London self-proclaimed brand success was always rumoured to have been funded by family money buying up every influencer to ensure they wore his signature t-shirt to get the name out there. Reece was all too quick to call out the Couture Club‘s rumoured financial backing being the reason for their success, which certainly got people talking.Īnd it was not just MDV clothing and Couture who were publicly clashing, Ash White of Hera waded in too by publicly offering Reece to box him for charity. This is not surprising to me, as the very public “beef” between the two frontmen to me always smelled more like a PR stunt to garner attention to both brands. The similarities between the two Manchester brands of Maniere de Voir and the Couture Club go beyond the set-up though. Shop Now Reece Wabara Instagram story spat with Ross Worswick This is a tactic that does not rely on retailer promotion and usually requires a high marketing budget but for a bigger reward. Interestingly, MDV clothing went down the same path as Couture on stockists, meaning you can only buy the brand on their website and not in other stores. And he natural desire to be the best meant he wanted to source only the best modern materials. Indeed Lewis Morgan lists himself as co-founder on LinkedIn of both brands, and Reece Wabara’s Wikipedia page lists him as the owner of the Maniere De Voir Clothing brand.Īnd being a sportsman, Reece knew how good a smart comfortable a high quality tracksuit would be.

#Manierdevour how to

It was a perfect match for a start-up brand to link influencers with all the operational know-how on how to drive it forward. It was Morgan who suggested his friend should start a brand as his sporting career gave him access to a lot of celebrity influencers like Anthony Joshua and Raheem Sterling (who was wearing a lot of streetwear brands like 304). Reece and Lewis are actually old friends and grew up together in Bromsgrove in Worcestershire. A very simple investigation shows the “two friends” are Benjamin Francis and Lewis Morgan the guys behind Gymshark the UK fitness clothing brand.īut this wasn’t actually the case where a Fitness Brand contacted a footballer for promotion purposes and everything fell into place. Sounds all very Couture Club meteoric rise that is too good to be true, which of course it is. In 2014 he got together with two friends who took the fashion world by storm. MDV is a UK streetwear clothing brand started by Reece Wabara, a former England U20 and Manchester City Footballer. Last Updated on 6th February 2023 Who owns Maniere De Voir?